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Archive for February, 2008

New Study Shows that Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics

Otilia Otlacan | February 12, 2008 | 0 Comments

CHICAGO, February 12,2008 – Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose results call into question click-through rates as a primary source of accountability for Internet display advertising aimed at brand-building. Called “Natural Born Clickers,” the study reveals that a very small group [...]

AdJuggler Releases AdJuggler 6, Dramatically Enhancing Presentation and Usability of Ad Server Product Line

Otilia Otlacan | February 12, 2008 | 0 Comments

New Version Competes Head-to-head with DoubleClick, Atlas and 24/7 on Functionality, Yet Comes with a Much More Attractive Price Tag ALEXANDRIA, Va. – February 12, 2008 – AdJuggler, the industry leader in online ad management systems for small and mid-market businesses, today announced the general availability of AdJuggler 6, the newest version of the AdJuggler [...]

Revenue Science to Sponsor Consortium on Behavioral Targeting Standards

Otilia Otlacan | February 11, 2008 | 0 Comments

NEW YORK (February 11, 2008) — At today’s OMMA Behavioral Summit in New York City, Revenue Science, Inc., offering the most widely-adopted, powerful, and flexible targeting platform for digital media, announced plans to sponsor the Behavioral Targeting Standards Consortium. The objective is to form an association of diverse key industry players who will drive development [...]

ad:tech Team Announces the Cancellation of the German Show

Otilia Otlacan | February 8, 2008 | 0 Comments

The premier event for online marketers, ad:tech announces… It is with enormous regret that the ad:tech team announces the cancellation of our German show. The event was a recent addition to our portfolio and launched successfully in May 2007 at the Congress Center Hamburg. The launch of ad:tech Hamburg followed successful launches in London, Paris, [...]

W2 Group Leads $6 Million Funding Round for Ringleader Digital

Otilia Otlacan | February 4, 2008 | 0 Comments

Ringleader (formerly MoPhap) Unleashes New Brand Identity and a Next-Generation Mobile Advertising Network NEW YORK – Ringleader Digital, formerly known as MoPhap, today announced a $6 million Series A Round of venture funding led by W2 Group, a next-generation marketing services company. Ringleader will use the infusion of capital to continue building out its premium [...]