Behavioural Targeting Market Leader Partners With Financial Media
LONDON (February 28, 2008) — Revenue Science, the behavioural targeting expert, is delighted to announce an agreement with White Spider Media to target White Spider’s ever-expanding publisher network.
Primarily operating in the financial services arena, White Spider Media is the first agency to target and retarget advisers in the financial intermediary sector with publishers using Revenue Science behavioural targeting services. Clients such as Neptune, Barings and Scottish Widows Investment Partnership have used White Spider’s growing reputation in online advertising to find bespoke solutions in all matters financial.
“Revenue Science has the network we need and the desire to make things happen in the investment advertising sector – Revenue Science are proof that there is something new in advertising,” said Hugh Perkins a Director at White Spider Media. He added that “White Spider Media and Revenue Science share a similar vision in the targeting business drawing on expertise and a proper heritage in advertising to use a resource for everybody’s benefit.”
Jeremy Mason, Managing Director European Operations at Revenue Science adds “White Spider continues to innovate the online media marketplace with advanced solutions for their advertiser clients. Revenue Science is pleased to enable this functionality.”
The first campaign is targeted to run across Interactive Investor, but will be targeted across other sites with the best crossover audience. “Interactive Investor is an ideal site for this financial sector retargeting, and we look forward to working closely with both White Spider and Revenue Science to make it a reality,” said Chris Gawor, Sales Director of Interactive Investor.
About Revenue Science, Inc.
Revenue Science offers the most widely adopted, powerful, and flexible targeting platform for digital media, worldwide. Using the most advanced behavioural targeting capabilities available today, the Revenue Science Targeting Marketplace manages billions of behaviours per day with access to over 100 million unique internet users, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like AOL.com, Associated Northcliffe Digital, Financial Times, Gannett, ITV, Guardian.co.uk, Reuters.com, Sky Digital Media, and Telegraph Media Group Revenue Science serves more behaviourally targeted ads than any other company. For more information, please visit www.revenuescience.com.