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Archive for February, 2008
CheckM8 Releases a Richer, Rich Media Manager for Publishers
New York (February 29, 2008) CheckM8 Inc. (pronounced “checkmate”), the largest independent ad technology provider for publishers, announced it has released a new version of its Rich Media Manager (RMM) platform for publishers. CheckM8’s RMM is an advanced rich media system that enables online publishers to produce their own sophisticated rich media formats in-house, without [...]
White Spider Media Partners With Revenue Science To Provide Advanced Financial Services Targeting
Behavioural Targeting Market Leader Partners With Financial Media LONDON (February 28, 2008) — Revenue Science, the behavioural targeting expert, is delighted to announce an agreement with White Spider Media to target White Spider’s ever-expanding publisher network. Primarily operating in the financial services arena, White Spider Media is the first agency to target and retarget advisers [...]
YuMe Offers Video TickerBoy Ads Powered by PointRoll
YuMe Joins PointRoll “Included Program” to Enable Simple, Cost-Effective Rich Media Advertising Adoption for Clients Redwood City, CA— February 26, 2008— YuMe, the largest online video advertising network, today announced the addition of PointRoll’s TickerBoy video solution to its expansive selection of offerings available to advertisers. The in-stream video overlay ad unit is powered by [...]
Microsoft Announces New Reporting Standard for Digital Campaign Performance: Engagement Mapping
New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign. REDMOND, Wash. — Feb. 25, 2008 — Microsoft Corp. today announced Engagement Mapping, a new approach to managing and measuring the effectiveness of online campaigns that goes beyond the current “last ad clicked” standard. [...]
AdvertSERVE and AdvertPRO Ad Delivery Systems Receive Upgrade
PITTSBURGH, Pennsylvania — Renegade Internet, Inc. has announced a new upgraded version of both AdvertPRO and AdvertSERVE online advertising delivery and tracking systems. AdvertPRO is Renegade’s stand alone server-based system and AdvertSERVE is a managed hosting service that uses AdvertPRO as its engine. The upgrade offers additional features and functionality to the popular ad delivery [...]
PubMatic Awards Publishers Thousands of Dollars in Free Advertising
Leading Ad Optimization Platform Names Weblog Tools and Sportsvite Winners in Latest Publisher Challenge Palo Alto, Calif. – February 25, 2008 – PubMatic (www.pubmatic.com), the first and largest ad optimization platform for Web publishers worldwide, today announced that Sportsvite and Weblog Tools Collection are the winners of the January/February PubMatic Publisher Challenge. Sportsvite has increased [...]
Adconion Media Group Raises Record $80M Venture Round
New York, N.Y. – February 25, 2008 – Adconion Media Group, the global independent online advertising network which has established operations in three North American markets, today announced it has closed an $80 million Series C round of funding led by Index Ventures and existing investor Wellington Partners, the largest European internet media venture investment [...]
Avenue A / Razorfish Attributes $735 Million of Online Spend to Vertical Properties and Search Engines
Media Billings Distributed across More Than 1,800 Web Sites as Consumers Personalize Experiences on Entertainment and Social Network Sites SEATTLE – In its fourth annual digital outlook guide for marketers and advertisers, Avenue A | Razorfish, one of the world’s largest interactive agencies and buyers of digital online media, reports that domestic advertising media billings [...]
Tremor Media to Offer Google’s AdSense for Video Beta Program to Network Publishers
February 21, 2008 – New York – Tremor Media, the leading video advertising network, today announced that it has been selected to be part of Google’s AdSense™ for video beta advertising program. Tremor Media has incorporated “One-Click Integration” of Google’s contextually targeted ads into their dynamic ad insertion platform, Ad-inStream (AIS), enabling publishers in the [...]
VideoEgg Unveils Brand Response Advertising Model
Microsoft First to Deploy Pioneering Ad Model Priced by Audience Engagement SAN FRANCISCO, CA. Feb. 20, 2008 – VideoEgg Inc., the leading video advertising network for online communities, is launching the AdFramesSM Brand Response Network, an innovative program that provides advertisers a more measurable way to reach highly engaged consumers using video and rich media. [...]
Brightcove Transforms Economics of Internet Video with Support for Google AdSense for Video Beta
CAMBRIDGE, Mass., February 21, 2008 – Brightcove, the leading Internet TV platform, today announced support for the AdSense(tm) for video beta program, Google’s contextual advertising technology for online video. Brightcove’s support of the AdSense for video beta program unlocks a powerful economic proposition for the Web’s top media publishers. Brightcove customers, which include some of [...]
Alliance of Major Media Companies to Deliver Premium Online Positions for National Advertisers
CHICAGO, Feb. 15, 2008 ― Four of the country’s leading media companies today announced the creation of quadrantONE, a new online sales organization focused on premium advertisers seeking high-quality audiences and national reach. Investors in the new network include Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company. “By aggregating the [...]
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